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Book 2: 10 Steps to GROW your own Business

Book for all healthcare professionals wanting to know the secrets to success to thrive as a BOSS

Are you a healthcare professional looking to start your own private practice? Do you need a guide with easy-to-follow steps to help you along the way? This is your resource!

Starting a private practice can be overwhelming, but this book will show you how it’s done. While you might get impatient at times, keep the end results in mind: working your own hours, having an overflow of clients, and gaining increased financial success. It takes time to build a practice, and sometimes you need to take it one step at a time. This book shows you exactly how to start a private practice, attracting the clients that energize and inspire you. The end is worth it—your own successful business with YOU as your own boss.

Jennifer McGurk wrote the Pursuing Private Practice book series for all healthcare professionals wanting to know the secrets to success to thrive as a BOSS. She incorporates her own business-savvy tips throughout the book, letting her readers know all about her own experience. A must-read for any dietitian, therapist, or counseling professional!

Here are the 10 steps included in the book!

Step One: Decide to Be an Entrepreneur
Step Two: Find Passion in Your Work and Pick Your Niche
Step Three: Legally Form Your Business
Step Four: Get Registrations and Finances in Order
Step Five: Plan Your Schedule
Step Six: Find Counseling Space
Step Seven: Create Your Forms
Step Eight: Set Up a Charting System
Step Nine: Set Up Your Services
Step Ten: Figure Out How Much to Charge


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Your Instructor


Jennifer McGurk
Jennifer McGurk

Jennifer McGurk, RDN, CDN, CDE, CEDRD-S is a Registered Dietitian Nutritionist whose mission is to help people heal from diets, and find peace and balance with their food choices. She is the owner of Eat With Knowledge in Nyack, NY. She leads a team of dietitians who support the philosophy, “Feel fabulous about food!”

As a Certified Eating Disorders Registered Dietitian, Jennifer combines her expertise in medical nutrition therapy, psychology, and physiology to help clients understand their eating behaviors, and gain the insight needed to make positive changes for their health. She is an expert in the field of eating disorders and also supervises other Registered Dietitians. She is involved with the International Federation of Eating Disorder Dietitians, the National Eating Disorders Association, and the International Association of Eating Disorder Professionals (iaedp). She is the Co-Social Media Chair for the New York City Chapter of iaedp.

Jennifer has created the business, Pursuing Private Practice, along with authoring a book series of the same name, to help other healthcare professionals reach their goal of owning their own business. Pursuing Private Practice: 10 Steps to Start Your Own Business was released in January 2016, and Pursuing Private Practice: 10 Steps to Grow Your Own Business was released in April 2016. The Pursuing Private Practice Masterclass Ecourse was released in 2017.

Having completed her undergraduate training at Pennsylvania State University in Nutritional Sciences, she continued to Johns Hopkins Bayview Medical Center in Baltimore, MD, to complete her dietetic internship. She received her Certified Diabetes Educator credential in 2009 and her Certified Eating Disorders Registered Dietitian credential in 2014. Jennifer has professional affiliations with the Academy of Nutrition and Dietetics, Nutrition Entrepreneurs, and Behavioral Health Nutrition dietetic practice group.

Jennifer is a frequent guest in the media, often talking about positive nutrition, body image, healing from dieting, and educating others about eating disorders. She also loves to talk about all topics related to private practice! She has given presentations at conferences and workshops to audiences from 10 to as many as 1,000 people, and has been featured in news articles and on podcasts. For Jennifer, each presentation is an opportunity to share with her audience her positive message about food.


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