Pursuing Private Practice® for Intuitive Eating

Successfully Grow Your Private Practice Specializing In Intuitive Eating

  Enroll in Course

Imagine consistent referrals to your private practice, strategies for marketing and selling your Intuitive Eating services, seeing clients that love working with you (and keep coming back!)… all while feeling confident in your skills in counseling AND in business.

Let me guess…

  • You want to grow your private practice in a way that feels authentic to your brand and your message.You don’t want to be too “sales-y” but you want more clients.
  • You started the journey with private practice because you want to do this work BUT… you aren’t bringing in enough clients to make enough money to have the life you want to have.
  • You want to grow, be efficient with your time, be productive, and learn how to run a private practice no matter if your business is full-time or on the side!
  • You’re a dietitian, nutritionist, or coach who loves intuitive eating. You may even have some personal freedom with intuitive eating! You want to counsel clients on intuitive eating because you want to help other people find health and happiness.

Wouldn’t it be awesome if these problems were solved?

  • If you could know exactly what to say to both potential clients and other healthcare professionals about Intuitive Eating?
  • If you could get clear guidance into how to market and sell your nutrition counseling business to get more clients through your door?
  • If you knew exactly how to set up your office? Should you have a scale? Should you not have a scale? What’s the “right” answer?
  • If you knew how to start and end sessions so that your boundaries are clear? (Never get a text message from a client at 11pm canceling their appointment at 9am the next day).
  • If you understood the process of nutrition counseling so that you are the best counselor that you can be?
  • If you had a realistic step-by-step program on how to grow a nutrition counseling business? No 300 page books allowed!

Hi! I’m Jennifer McGurk ...

I know how you feel, I’ve been there.

I’m the business owner that has made tons of mistakes!! When I started my private practice there were no simple resources that gave me the answers that I needed. I wanted to learn how to run a business, keep clients coming back, and figure out how I could do this without spending all my free time on my private practice. I spent hours on Google, I read business books, talked to a few close mentors and then delayed 1 FULL YEAR to open because I didn’t have my “perfect business name”. Was it really about the name? No. Was it anxiety and fear? Yes!


You may be the best clinician in your field, but to have your own business requires you to be business-savvy to succeed. You don’t get to get it perfect the first time, you just have to try and keep going.

You have a mentor here you can trust…

I get that you will feel vulnerable talking about your business. After all, it’s a part of who you are. I am a business coach (and clinical supervisor) who truly understands what it feels like to start something from scratch and wait for it to grow.

I still remember when I got my very first client phone call who booked a session for later that week. I cried I was so happy (and then proceeded to jump up and down and wave my arms around like a crazy person). Sound familiar?

I also know what it’s like to have no-show appointments and be angry at myself for not having a cancellation policy. I know what it’s like to want to give up. I’ve learned business lessons the hard way, and that’s why I teach others to learn from my mistakes.

My private practice has blossomed into something I truly could not have imagined back when I first started. My scheduled is packed and I truly love what I do. I get to support my clients through the process of intuitive eating and eating disorder recovery to truly help them discover what works for them. As a dietitian, I feel so fulfilled, happy, and lucky that I get to work with such amazing clients.

Don't start your private practice without doing PPP first - you won't regret it!

I love Jennifer McGurk's Pursing Private Practice online course.

I had already started my private practice, doing video consulting only, and felt ready to move into in-person consulting in an office, and I didn't really have the confidence to know where to start.

I began PPP and immediately wished I had done it before I started my practice - it would have made everything much easier and less stressful! This course is a must if you are even considering private practice, because Jennifer walks you through essentials like understanding why you want to do private practice and how you want to practice (aka figuring out your niche).

She also diffuses intimidating subjects like writing a business plan, setting up your office, taking payments, and deciding on how you'll do your record-keeping, aspects I hadn't given nearly enough thought before the course (my powers of avoidance are stellar).

Her checklists are so helpful for getting organized, something I can sometimes struggle with when the stakes feel high. Most importantly, she provided guidance on figuring out how to set my rates, something I was really floundering with!

~ Glenys Oyston, co-host of the Dietitians Unplugged Podcast


You CAN achieve the Practice of your Dreams and GROW your Business with MORE Clients and a Specialty in Intuitive Eating ... register now for this brand new program.

Pursuing Private Practice® for Intuitive Eating

This is a course for dietitians and nutritionists who want to grow their private practice, get more clients, and do work they truly love to do!

The Pursuing Private Practice® for Intuitive Eating course is the ONLY course that teaches dietitians and healthcare professionals how to successfully grow a private practice that specializes in Intuitive Eating.

This program offers you step by step business training on what you need to do to get more clients, and make more money while supporting clients in Intuitive Eating; without selling unethical messages and truly making a difference in your clients' lives.

Pursing Private Practice® for Intuitive Eating is the sweet spot to success

What have some of the students said about Jennifer's Training?

I wanted to open a private practice for a while, but I had no idea where to start and it seemed so overwhelming. The way the class is broken up into sections allows you to learn at your own pace and helps with the overwhelming feelings. I do not think it is possible to finish this and not feel more confident about starting a private practice. And if you do still have questions after listening to all the modules, the monthly phone calls are perfect for asking those questions. I highly recommend this for anyone who wants to learn more and feel more confident about starting their own practice. My business has really taken off.

Brittany Barker RD, CD

Owner of Lake County Nutrition Counseling

Pursuing Private Practice® for Intuitive Eating includes:

  • SECTION ONE - Business Foundations: 10 Pursuing Private Practice® Modules with training and business lessons to build and grow your Intuitive Eating Private Practice.
  • SECTION TWO - Nutrition Counseling Skills For Professionals: Help your Clients Feel Fabulous About Food has 6 modules on how to work with clients who have eating disorders, disordered eating, or chronic dieting. This section will help you feel more confident in your knowledge, counseling skills, and ability to help clients with Intuitive Eating. Includes "Considerations for Intuitive Eating and Eating Disorders in Private Practice" training and the "Role of the RD in Nutrition Counseling for Eating Disorders" guide.
  • Resources for growing your private practice specializing in intuitive eating and eating disorder recovery. It includes videos lessons, a workbook, handouts, resources, guides to show you how to grow your business AND do this important work with your clients.
  • Access to group calls for training and support.
  • A Private community to get all of your questions answered and for peer-peer support.

PLUS for Registered Dietitians, this e-course has been approved for 8 CEU credits by the Commission on Dietetic Registration.

“You can live the life you want and have the business of your dreams!”


What's Included in Section ONE: Pursuing Private Practice for Intuitive Eating?

This section is about your Business Foundations.

What's Included in Section TWO: Help your Clients Feel Fabulous About Food?

Section TWO of the Pursuing Private Practice® for Intuitive Eating course (which can be purchased on its own) is meant for professionals who want to help their clients learn nutrition counseling strategies for counseling clients who have disordered eating, chronic dieting, or emotional eating.

"Considerations for Intuitive Eating and Eating Disorders in Private Practice". This module covers 6 important topics to factor in when when working with clients who have eating disorders.

"The Role of the RD in Nutrition Counseling for Eating Disorders" guide. This guide highlights the importance of having a Registered Dietitian on the team when working with a client that has an active eating disorder. As a dietitian, gain skills and insight into the powerful work that you do and know your role treating a client with an eating disorder. 15 handouts you can use in your own private practice.

These modules show you what lessons and resources your Intuitive Eating and Eating Disorder recovery clients will need:


Community and peer support with our private Pursuing Private Practice Facebook Group Community. This is a closed group to allow for personalized support with issues in private practice. It's an easy place to ask questions, plus get extra tips on business-related topics and support from your peers..

Boost your confidence and get your questions answered each month - LIVE - on our monthly group call where you can “Ask Me Anything”. If you can’t make the calls live, they are recorded and saved for you.

Extra resources for starting and growing the practice of your dreams with a PDF version of both books in the Pursuing Private Practice series. These books cover the 10 main steps to START your own practice and GROW your own practice.

Kickstart your annual planning and feel more organized with our annual “Plan your Annual Calendar” group training.

BONUS TRAINING! Live Session in May 2019 - How to Avoid your Clients Ghosting you, so that they Keep coming to Appointments and you keep Making your Income.

In this new bonus training, you’ll learn:

> The underlying issue behind clients who just stop doing the work and coming to your practice.

> What steps to take to avoid having your clients “Ghost” you.

> My go-to method for what to do when this begins to happen so you ensure they continue with their sessions and you continue to earn your income.

This new BONUS training will be offered in a LIVE Session in May 2019 and will allow for a live Q & A period too. It will be recorded for you to view in the program curriculum after.


What is the investment in this program? Get the entire course for just $997!

You get to grow a business doing what you love. You don’t feel stuck but rather you feel empowered and confident.

I’m cheering you on!

Get started now!

Your Instructor

Jennifer McGurk
Jennifer McGurk

Jennifer McGurk, RDN, CDN, CDE, CEDRD-S is a Registered Dietitian Nutritionist whose mission is to help people heal from diets, and find peace and balance with their food choices. She is the owner of a Eat With Knowledge, a private practice, in Nyack, NY.

As a Certified Eating Disorders Registered Dietitian, Jennifer combines her expertise in medical nutrition therapy, psychology, and physiology to help clients understand their eating behaviors, and gain the insight needed to make positive changes for their health.

Jennifer is the creator of the online course Feel Fabulous About Food to help clients who struggle with binge eating find eating disorder recovery and intuitive eating.

Jennifer created the Pursuing Private Practice® for Intuitive Eating course, to help other healthcare professionals reach their goal of owning their own business specializing in Intuitive Eating and eating disorder recovery. She provides individual supervision to other dietitians in the field of eating disorders.

If you have any questions about this course please contact jennifer@eatwithknowledge.com or 845-535-9092. Thanks!


You can purchase the For Professionals: Help Your Clients Feel Fabulous About Food program on its own. The fee for this program is $397 and it will guide you to do this work with your clients. Click here for the details.

Get started now!

Class Curriculum

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  The Pursuing Private Practice book series
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  Introduction to the Pursuing Private Practice for Intuitive Eating Program
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  Section 1 Downloads (all in one place)
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  Section 2 Downloads (all in one place)
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  Accountability and Support
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  Survey and CEU certificate
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  Annual Planning
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What do some of our students have to say about the Pursuing Private Practice Masterclass?

Pursuing Private Practice provided me with a great foundation to start my private practice.

It was helpful to have the information presented in many ways through group calls, handouts, and the video modules. Jennifer's attention to detail, support, and overall guiding compassion truly sets this program apart from other "get started in private practice" programs.

~ Amanda Bullat

Pursuing Private Practice was such a great investment.

Jennifer is a wonderful teacher, mentor, and resource. Her course information was easy to navigate, understand, and apply to real life. After completing the course, I felt prepared to embark on my journey of starting my own private practice. However, the best part of the PPP package is the private facebook community and monthly follow-ups/check-in/workshops. The group is filled with RDs at all stages of private practice and are able to provide their insight, and the ability to ask questions to such a knowledgeable group is invaluable. 10/10 would recommend PPP with Jennifer.

~ Clara Quadra

Frequently Asked Questions

When does this course start?
Technically, once you purchase it, you can start! You'll have access to everything right away. The course also comes with a private Facebook® group that you can join. We run discussion times twice/year for about 10 weeks each on everything from the course modules to popular business topics. You will also get access to the LIVE Group calls where you can Ask me Anything! The calls are usually held the 2nd Wednesday of each month from 12-1pm eastern time.
Is this course only for Registered Dietitians?
Great question! Even though I'm a dietitian, I wanted to create a course that's applicable to ANY counseling professional in private practice who wants to specialize in Intuitive Eating and eating disorder recovery. who wants to take start his or her private practice. Most students are Registered Dietitians but we have a few therapists other professions as well.
How much time will this course take to complete?
The modules contain 8 hours of content, and the course has been approved by the Commission on Dietetic Registration for 8 CEUs for Registered Dietitians. The course itself is about 4 hours long, with action items that will take some time to complete. However, the speed with which you go through the content is entirely up to you. You can choose to view one module per day or watch the entire course in a single day! My advice is to give yourself enough time to digest the information, complete the exercises in the workbook, and implement any action items.
Do I have to start this course right when I enroll?
Nope! Even if you're still a student and starting a private practice is many, many months (or years) away, you can purchase now and watch the course when you're ready. You can download the content and therefore have lifetime access.
What if I need additional support or have personal questions?
If you have any questions during the course, please feel free to reach out to me directly! I'm invested in your success and want to be your mentor throughout this journey. I've done my best to make this course as thorough as possible, but if you're unclear about something, you can always reach out and ask me during our monthly group calls or by email.
I've already spent so much time and money trying to start my practice, and I barely have clients. What makes this course so special?
I know it can feel frustrating when you feel like you've tried everything and still aren't seeing results. That's exactly why I created this course—to give people an EASY, STEP-BY-STEP roadmap to success! I cover all the bases, from the mundane to the complicated parts of the process, and include personal anecdotes so that you'll feel that an expert mentor is guiding you every step of the way. The course also includes a 20-page workbook, with exercises to keep you on track and engaged. For the investment of a few follow-up visits from your clients, you will make your money back with even more clients in your practice, seeing you for a longer period of time.
Do you have a refund policy?
I'm so confident that this course will change your life and career that I want to offer you the chance to try the Pursuing Private Practice Masterclass course for 30 days. If you participate in all of the modules, complete all of your homework, and still do not feel like you can confidently tackle starting and growing your own private practice, I will happily give you a full refund within 30 days of enrollment. All you have to do is email me your completed workbook.